MileagePlus Explorer “Walking” Campaign
INTEGRATED OUT‑OF‑HOME EXPERIENCE [ 1 ]
Created a large‑scale, multi‑city out‑of‑home campaign for the Chase United MileagePlus Explorer Card, extending the “Walking” commercial concept into airports, planes, and key travel touchpoints across 12–15 major markets
MULTI‑CHANNEL CREATIVE ROLLOUT [ 2 ]
Designed and produced campaign assets for OOH, print, digital, and social, ensuring the core “Walking” narrative remained consistent while adapting to airport boards, in‑flight media, magazines, newspapers, and online placements
HIGH‑PRODUCTION GLOBAL SHOOT [ 3 ]
Led a global photoshoot across Australia, San Francisco, and Los Angeles with a top‑tier photographer and dedicated retouching team, delivering a polished, motion‑driven campaign that boosted the card’s 2017 visibility and performance within United’s co‑brand portfolio
This section highlights the campaign’s split‑screen photography by Eric Almas, where every frame was hand‑retouched to create cinematic walking moments. The background was carefully matched across the split, forming one‑point perspective that turns the walk into a visual metaphor for the journey from boarding the plane and using the card to arriving at the destination and enjoying its rewards.
Split‑Screen Walking Illusion
The MileagePlus Explorer Card “walking” campaign ran in major U.S. airports including Chicago O’Hare, Denver, Guam, Houston, Los Angeles, New York/Newark, San Francisco, and Washington Dulles. Large-scale OOH placements at these hubs immersed travelers in the concept during key moments of their journey, reinforced by digital, print, and social executions that turned the airport environment into a continuous brand experience for Chase and United.
Featured Airport Placements
This section highlights the print and physical marketing ecosystem built around the MileagePlus Explorer Card campaign. The work appeared across airports, from gate stations and parallax take‑home brochures to plane magazines, as well as in newspapers, magazines, catalogs, direct mail, flyers, posters, and billboards, using the same “walking” concept to turn the traveler’s journey into a continuous brand experience
Print & Out‑of‑Home Marketing Network
This section showcases the digital campaigns created for the MileagePlus Explorer Card, spanning animated ads, parallax experiences, carousels, 360° video, cinemagraphs, tilt‑a‑pans, and social posts across Facebook, Instagram, Reddit, and LinkedIn. The digital work pulls travelers into an immersive brand experience wherever they scroll or browse
Digital and Social Media Ecosystem
