DTV Comprehensive
Brand Study
CAMPAIGN SYSTEMS [ 1 ]
Integrated rollouts across digital, social, web, print, OOH, and experiential channels for high-intent B2B audiences. Trade shows often reach buyers with decision-making power, with about 81% of attendees having buying authority and roughly 67% being new prospects
SALES ENABLEMENT [ 2 ]
Sizzle reels, product guides, e-books, and digital assets supporting Sales and Product teams, dealer education, and qualified lead generation. B2B teams commonly measure pipeline velocity and conversion
MARKET IMPACT [ 3 ]
Trade show booths, OOH, and event materials for hospitality, healthcare, and senior care audiences. Trade show attendees are highly purchase-ready, with about 72% more likely to buy from exhibitors they meet and 46% often in the final stages of a buying decision
[ 1 ] ADVANCED ENTERTAINMENT PLATFORM
Unified live TV, streaming apps, and On Demand in one seamless experience.
[ 2 ] HD COM
Built for hospitality properties requiring standard DIRECTV service across high room counts.
[ 3 ] DIRECTV RESIDENTIAL EXPERIENCE (DRE)
Delivered a full residential channel lineup through standard DIRECTV service.
L&I Interactive Product Guide
My team and I launched a series of interactive e‑books that combined content strategy, digital design, and paid social to drive engagement and generate qualified leads for the DIRECTV Sales team. Focused on hospitals, hospitality, and senior care, these visually driven guides outperformed static PDFs in time‑on‑asset and conversion‑rate metrics across high‑intent B2B audiences
Lead Generating E‑books
[ 1 ] INTERACTIVE E‑BOOK SUITE
Launched a series of interactive e‑books backed by content strategy, digital design, paid social, and targeted ads to drive engagement and generate qualified leads for the DIRECTV Sales team.
[ 2 ] INDUSTRY‑FOCUSED CONTENT
Created tailored assets for hospitals, hospitality, and senior care, helping decision-makers understand how media and entertainment solutions support guest experience, patient care, and operational efficiency.
[ 3 ] OOH LEAD GENERATION
Produced interactive out-of-home billboards placed in major business districts and synced across devices like smartphones and in-car screens to reach business owners and generate stronger sales leads for DTV teams.
WE ❤ DTV for BUSINESS:
Interactive OOH Digital Campaign
DTVforBUSINESS.COM
Relaunch & UX Enhancement
My team and I collaborated with DTV for Business and the web development team to relaunch DTVFORBUSINESS.COM, creating a fresh brand look, stronger web functions, and a more intuitive user experience for commercial audiences. The redesigned site boosted engagement and lead quality, with time‑on‑site and form submissions increasing noticeably after launch, helping turn the homepage into a core lead‑generation hub for hospitality, healthcare, senior care, and other enterprise segments.
The Hospitality Industry Technology Exposition and Conference (HITEC) is the premier hospitality industry event. Our role was to captivate business owners with DTV’s booth displays and an engaging educational marketing tool that clearly differentiated the brand from competitors. The experience helped win key client business, strengthen DTV’s position in the market, and drive measurable leads for the sales team.
DTV Trade Show Experience
