AltaMed Brand and Campaign Work

ENTERPRISE BRAND AND CREATIVE LEADERSHIP  [ 1 ]

As Senior Director of Brand, I led AltaMed’s creative, production, studio, print, campaign, and traffic teams, supporting a healthcare organization serving more than 500,000 patients annually and more than 2 million patient visits each year

MULTI-BRAND HEALTHCARE MARKETING  [ 2 ]

I managed awareness and marketing across AltaMed’s full healthcare ecosystem, including dental, pharmacy, primary care, senior care, pediatrics, women’s health, HIV services, Viva Gold, Grow Proud, and Grow Pink, across 60+ locations and service facilities

OMNICHANNEL ASSETS AT SCALE  [ 3 ]

I directed photoshoots, green-screen video production, print collateral, social content, websites, apps, and OOH assets to support patient-facing, community, and brand awareness efforts across a team of roughly 5,200 staff members