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The #Nomoghosting Campaign
BUILT THE #NOMOGHOSTING IDEA [ 1 ]
Developed a social-first campaign concept for AT&T that turned the millennial experience of being ghosted into a playful way to talk about connection
DESIGNED FOR DIGITAL ENGAGEMENT [ 2 ]
Created a limited-budget digital branding approach built for social media, with the goal of sparking conversation and reconnecting with partners, affiliates, and customers
POSITIONED AT&T AS A PIONEER [ 3 ]
Framed AT&T as a creative leader in telecommunications by using humor and relatable storytelling to highlight the brand’s connection-driven message
* THIS CAMPAIGN WAS NEVER LAUNCHED.








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