UNEXPECTED DESTINATIONS CONCEPT  [ 1 ]
After being asked to explore travel for AMEX Travel, I developed an out-of-home concept centered on unexpected destinations instead of iconic landmarks, creating a fresher take on destination advertising

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FROM INSPIRATION TO BOOKING  [ 2 ]

The idea was structured around the traveler journey, with messaging that moved from dreaming and planning to booking and post-trip engagement

 

GLOBAL TRAVEL STORYTELLING  [ 3 ]

The campaign featured unusual hotels, restaurants, and experiences around the world to make travel feel more curious, personal, and memorable

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* SELECTED AS A FINALIST, BUT ARCHIVED DUE TO BUDGET CONSTRAINTS IN 2021.