NEW BRAND FROM SCRATCH  [ 1 ]

I was brought in to help launch TÚUS as a luxury brand for a client expanding beyond retail, developing the brand without agency direction and shaping the creative from the ground up

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RESEARCH-DRIVEN BRAND BUILD  [ 2 ]

Over five weeks, I led market and product research before developing the brand book, including the brand’s positioning, typography, aesthetics, product concepts, and advertising look

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LUXURY WITH CHARACTER  [ 3 ]

The goal was to create a holistic quality brand that felt upscale but quirky, reflecting real-life moments, the craftsmanship behind the products, and the style of the shoppers who love them

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* PUT ON HOLD IN 2021 DUE TO A CHANGE IN OWNERSHIP