True Religion Campaign Creative
SUPPORTED A FULL-SCALE BRAND ROLLOUT [ 1 ]
Contributed to the launch of True Religion’s 2014 campaign by developing store creative, advertising assets, and campaign materials that reinforced the brand across retail and digital channels
DESIGNED FOR CONSISTENCY ACROSS ALL MARKETS [ 2 ]
Partnered with the creative team to resize and adapt assets for every store location, ensuring visual consistency across storefronts, collateral, print, digital advertising, and the website
ONTRIBUTED TO SEASONAL AND RETAIL PROGRAMS [ 3 ]
Helped develop seasonal campaigns, new store opening materials, signage, typography, retouching, and graphic treatments that supported the brand throughout the year
[ 1 ] BRAND ROLLOUT SUPPORT
Assisted with the launch of True Religion’s 2014 Be So Bold rebrand and awareness campaign
[ 2 ] HMULTICHANNEL COLLATERAL
Helped create campaign materials across print, digital, and interactive platforms
[ 3 ] CREATIVE EXECUTIONSupported the development of launch assets that introduced the new brand direction with clarity and consistency
"Be So Bold" Campaign Support
