LED THE BRAND FOR A MULTI-SITE PHARMACY NETWORK  [ 1 ]

As Senior Director of Brand, I guided AltaMed pharmacy campaigns across clinic-based locations in Los Angeles and Orange counties, supporting services designed to improve access, delivery, and prescription fulfillment

DRIVED A FULL-SCALE LAUNCH CAMPAIGN [ 2 ]
Helped launch AltaMed’s central fill and infusion center for specialty patients and created a comprehensive awareness campaign spanning print, digital, social reels, video production, packaging, billboards, signage, desk wraps, flyers, and collateral

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STRENGTHENED PHARMACY VISIBILITY AND ENGAGEMENT [ 3 ]

Partnered on internal strategies that increased awareness of in-clinic pharmacy services, encouraged prescription capture, and supported patient-friendly features like free delivery, same-day delivery, refill reminders, and automatic refills