Seasonal Sports
Key Art Campaigns
OFFICIAL LEAGUE‑APPROVED CAMPAIGN ECOSYSTEM [ 1 ]
Created a cohesive key‑art system for major sports seasons (NBA, NHL, MLB, NCAA, ESPN College Extra) that was approved by the leagues, ESPN, and player representatives, ensuring strict brand and rights compliance across all touchpoints
ON‑PREMISE PROMOTION FOR BARS & RESTAURANTS [ 2 ]
Designed high‑impact sports key art specifically to help bars, restaurants, and other venues promote games and drive foot traffic, with layouts tailored for large‑format print and window displays
SCALED THROUGH DTV PRINT & DIGITAL COLLATERAL [ 3 ]
Partnered with DIRECTV to produce large‑format print and digital collateral from the key art, enabling widespread deployment across national and regional markets and supporting major playoff‑season salests
This campaign extended beyond traditional advertising into placements across billboards, sports businesses, and high-traffic sports areas, with the key art adapted for TVs, event signage, and venue messaging. These placements showcased the work in context, reaching audiences where they gathered, watched, and socialized around live sports
Sports Venue Placements
This section showcases the print and in-venue materials created for bars, restaurants, and sports venues to help drive fan engagement and bring more B2B traffic into the DirecTV portal. From tabletop items and posters to signage and promotional collateral, these products were designed to turn game-day spaces into branded destinations for sports fans
Sports Venue Marketing Collateral
This section highlights the digital and social work created to build awareness across sports and business platforms, extending the campaign beyond print into social and online channels. Designed to reach fans, partners, and venue decision-makers, the assets helped keep the brand visible where sports audiences spend their time
Digital and Social Awareness Assets
