FOX Studio Lot TV Rollouts
CAMPAIGN SCOPES [ 1 ]
Integrated rollout across Digital, Social, Web, Print, OOH, and Experiential
Support for scripted, unscripted, and live broadcast campaigns
CONTENT & PLATFORMS [ 2 ]
Digital banners, landing pages, and web design
Social content, video promos, and marketing collateral
PERFORMANCE HIGHLIGHTS [ 3 ]
Primetime leaders including Empire debuting to ~10M+ viewers and growing to 15M+ in-season
American Idol averaging ~10–12M viewers during the period
Bones sustaining ~6–8M viewers across seasons
Major live events like the Golden Globes reaching 18M+ viewers
Cross-platform campaigns supporting top-rated network programming and high audience reach
Between 2014 – 2015, the FOX Creative team and I restructured core campaign assets into a unified rollout system, translating key visual identities and messaging across digital, print, web, paid media, and premiere events.
The goal was to build adaptable design systems that could scale across a high-volume slate while maintaining consistency and brand integrity.
SHOWS INCLUDED:
Empire, American Idol, Bones, Glee, The Last Man on Earth, Sleepy Hollow, New Girl, Backstrom, Weird Loners, plus FOX live events including the Golden Globes and FOX Sport
