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California Psychics: Questions Campaign
REPOSITIONED THE BRAND [ 1 ]
I helped shift California Psychics away from the stigma around the word “psychic” by reframing the campaign around the universal questions people actually want answered
BUILT THE QUESTIONS CONCEPT [ 2 ]
The creative idea came from the insight that the product was really about life decisions, love, work, and uncertainty, rather than psychics themselves
DEVELOPED FOR A BROADER AUDIENCE [ 3 ]
TThe QUESTIONS campaign was designed to reach beyond the brand’s core female audience and connect with a wider, more relatable consumer base
* ARCHIVED AS KAISER RECONSIDERED ITS BUDGET STRATEGY
QUESTIONS CAMPAIGN
Everybody has their own special reason for connecting with us.
You want answer. You need guidance. But you’re a bit unsure. You’re at a point where you need more than the ordinary. Our mission is to bring you the guidance you need to live positively and have healthy connections in your future. Together we will discovered a way to let yourself be open and in tune with your questions.
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