BUILT THE #NOMOGHOSTING IDEA

Developed a social-first campaign concept for AT&T that turned the millennial experience of being ghosted into a playful way to talk about connection

 

​DESIGNED FOR DIGITAL ENGAGEMENT

Created a limited-budget digital branding approach built for social media, with the goal of sparking conversation and reconnecting with partners, affiliates, and customers

 

​POSITIONED AT&T AS A PIONEER

Framed AT&T as a creative leader in telecommunications by using humor and relatable storytelling to highlight the brand’s connection-driven message

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* THIS CAMPAIGN WAS NEVER LAUNCHED.