"Every drop of creativity from Rick has been crafted with unusual subtlety, distinguished style, and balance. He's motivated and innovative without relying on the obscure or the obvious, always pushing forward to design work with effective and successful results".
- C. Rubenstein -
PROFESSIONAL EXPERIENCE
Supervised and led creative teams consisting of senior art directors, copywriters and strategists. Coordinate with KERN studio departments and accounting teams.
Managed and directed creative, editorial, and new product development for brands with multiple global product lines.
Increased our internal financial scope by 10% through succesful creative led campaigns, which cultivated an environment of support to our direct department.
Client work included: 1M+ budget photoshoots, interactive tool guides, e-books, social media campaigns, digital OOH billboards with responsive ads, trade show design and booth displays, key art with marketing materials and digital assets, video commercial reels and animation, print tactics and full brand websites.
Based on client RFPs, designed and produced presentation decks for new business; this included concept, graphics, tactics and client pitches.
CLIENTS
DIRECTV FOR BUSINESS
DIRECTV NOW
HBO MAX
AT&T
AT&T TV
AMERICAN EXPRESS
CANON
CRICKET WIRELESS
Produced the highest revenue campaign for a client within our agency. This was a campaign for Chase Bank/United Airlines and included the production of print, digital, social, interactive, 360 video, news and media, digital commercial, direct mail and brand marketing materials.
Collaborated with social strategists, copywriters and the Facebook team to launch multiple successful social media campaigns.
Led as Senior Art Director for a 1M+ photoshoot and campaign that featured on multiple airport billboards, all social platforms and video/print mediums.
Based on client RFPs, designed and produced presentation decks for new business; this included concept, graphics, tactics and client pitches.
CLIENTS
UNITED EXPLORER CARD
WEIGHT WATCHERS
LAFD
CHASE - MARRIOTT
DISNEY
SUPER SMILE
PET SMILE
Creative digital designer and social campaign strategist for the launch of several successful FOX titles, targeted at global markets.
Directed concepts for digital, social and guerrilla advertising campaigns with multiple design teams.
Collaborated with the key art department to provide design direction and feedback for the cross-functional entertainment studio and creative partners.
Served as the graphic lead for FOX’s TV series, Empire, which launched as the highest-rated TV series in the past 23 years. Our digital and social campaign contributed to the pilot episode breaking the record with 9.9 million viewers.
CLIENTS
FOX SPORTS
EMPIRE
THE LAST MAN ON EARTH
AMERICAN IDOL
GLEE
BACKSTROM
GOLDEN GLOBES
FIFA WOMEN'S DIVISIOIN
SKILLS
ADOBE CREATIVE SUITE
ART DIRECTOR
GRAPHIC DESIGNER
ADVERTISING
SOCIAL STRATEGIST
PHOTOSHOOT DIRECTOR
PRO RETOUCHER
VISUAL DESIGNER
UX/UI DESIGNER
ILLUSTRATOR
INTERACTIVE DESIGN
VIDEO EDITOR
VISUAL EFFECTS
WEB DESIGNER
WEB ANIMATIONS
BRANDING & IDENTITY
CONCEPT DEVELOPMENT
DIGITAL MARKETING
PRINT PRODUCTION
PACKAGE DESIGN
EDUCATION
ENTERTAINMENT CAREER CONNECTIONS, CA
CERTIFIED IN MUSIC PRODUCTION & AUDIO ENGINEERING
2015
ART INSTITUTE OF CALIFORNIA, SD
BACHELOR'S OF SCIENCE IN ADVERTISING
2007
LAZARO CARDENAS, MEXICO
CERTIFIED IN ARCHITECTURE DRAWING & CONSTRUCTION
2003
ADDITIONAL SKILLS
FINE ART PAINTER — POP SURREALISM
IMAGE COMPOSITING & RETOUCHING