"Every drop of creativity from Rick has been crafted with unusual subtlety, distinguished style, and balance. He's motivated and innovative without relying on the obscure or the obvious, always pushing forward to design work with effective and successful results".
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- C. Rubenstein -
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PROFESSIONAL EXPERIENCE
Led High-Performing Creative Teams: Supervised and inspired cross-functional creative teams, including senior art directors, copywriters, and strategists. Ensured seamless coordination with KERN studio departments and accounting teams to deliver exceptional results.
Achieved Financial Growth: Spearheaded successful creative campaigns that increased internal financial scope by 10%, fostering a supportive and thriving environment within the department.
Executed High-Budget Projects: Oversaw client projects with budgets exceeding $1M, including high-profile photoshoots, interactive tool guides, e-books, social media campaigns, digital OOH billboards with responsive ads, trade show designs, booth displays, key art and marketing materials, digital assets, video commercial reels, animations, print tactics, and full brand websites.
Crafted Compelling Business Proposals: Designed and produced persuasive presentation decks based on client RFPs, incorporating innovative concepts, striking graphics, effective tactics, and compelling client pitches to secure new business opportunities.
CLIENTS​
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DIRECTV FOR BUSINESS
DIRECTV NOW
HBO MAX
AT&T
AT&T TV
AMERICAN EXPRESS
CANON
CRICKET WIRELESS
Produced Highest Revenue Campaign: Spearheaded a comprehensive campaign for Chase Bank/United Airlines that generated the highest revenue within our agency. This multifaceted campaign included the production of print, digital, social, interactive elements, 360 video, news and media coverage, digital commercials, direct mail, and brand marketing materials.
Executed Successful Social Media Campaigns: Collaborated effectively with social strategists, copywriters, and the Facebook team to launch multiple high-impact social media campaigns, driving significant engagement and brand awareness.
Led High-Budget Campaigns: Directed a $1M+ photoshoot and campaign as Senior Art Director, resulting in prominent placements across airport billboards, social media platforms, and various video/print mediums, significantly enhancing brand visibility.
Crafted Persuasive Business Proposals: Designed and produced compelling presentation decks based on client RFPs, incorporating innovative concepts, striking graphics, effective tactics, and persuasive pitches to secure new business opportunities.
CLIENTS​
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UNITED EXPLORER CARD
WEIGHT WATCHERS
LAFD
CHASE - MARRIOTT
DISNEY
SUPER SMILE
PET SMILE
Global Launch Campaign Strategist: Spearheaded creative digital design and social campaign strategies for the launch of multiple successful FOX titles, effectively targeting global markets and driving international engagement.
Directed Innovative Ad Concepts: Led the development of groundbreaking digital, social, and guerrilla advertising campaigns, coordinating with multiple design teams to ensure cohesive and impactful execution.
Collaborative Design Leadership: Worked closely with the key art department to provide expert design direction and constructive feedback, enhancing the output of the cross-functional entertainment studio and its creative partners.
Graphic Lead for Record-Breaking TV Series: Served as the graphic lead for FOX’s TV series, Empire, which debuted as the highest-rated TV series in 23 years. Our digital and social campaign played a pivotal role in the pilot episode achieving a record-breaking 9.9 million viewers.
CLIENTS​
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FOX SPORTS
EMPIRE
THE LAST MAN ON EARTH
AMERICAN IDOL
GLEE
BACKSTROM
GOLDEN GLOBES
FIFA WOMEN'S DIVISIOIN
SKILLS
ADOBE CREATIVE SUITE
ART DIRECTOR
GRAPHIC DESIGNER
ADVERTISING
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SOCIAL STRATEGIST
PHOTOSHOOT DIRECTOR
PRO RETOUCHER
VISUAL DESIGNER
UX/UI DESIGNER
ILLUSTRATOR
INTERACTIVE DESIGN
VIDEO EDITOR
VISUAL EFFECTS
WEB DESIGNER
WEB ANIMATIONS
BRANDING & IDENTITY
CONCEPT DEVELOPMENT
DIGITAL MARKETING
PRINT PRODUCTION
PACKAGE DESIGN
EDUCATION
ENTERTAINMENT CAREER CONNECTIONS, CA
CERTIFIED IN MUSIC PRODUCTION & AUDIO ENGINEERING
2015
ART INSTITUTE OF CALIFORNIA, SD
BACHELOR'S OF SCIENCE IN ADVERTISING
2007
LAZARO CARDENAS, MEXICO
CERTIFIED IN ARCHITECTURE DRAWING & CONSTRUCTION
2003
ADDITIONAL SKILLS
FINE ART PAINTER — POP SURREALISM
IMAGE COMPOSITING & RETOUCHING